Secondary Sales Manager

Lagos , Lagos State , Nigeria

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  • Maintains a detailed knowledge of House Hold products & Company, and ensure our clients receive an efficient product support.
  • Research new Sales opportunities, estimate volume and develop a detailed plan on how to include these new customers into our existing secondary market with high profit margin.
  • Provide strategic and tactical analytical support and recommendations to the team, through the analysis and interpretation of secondary market data.
  • Identify and manage key performance metrics to track performance of each market against potentiality , brand awareness & customer choice (Examples include product and market opportunity assessments, situational analyses, trend identification, market sizing, and competitive landscape research) 
  • Support secondary business efforts quantitatively, through data mining, analysis, chart preparation to reveal both product and market trends and by proactively identifying and answering key business questions.
  • Support strategic planning process such as evaluating market conditions, understanding competitive landscape, identifying growth opportunities, developing tactical plans and supporting analysis and reporting tools to grow the products.
  • Ensures a minimum of N _____ Volume monthly Business (___%) of the done through existing & new business opportunities , based on monthly sales plan define product / WH facility / logistics needs , advice management on  packaging, material etc.
  • Forecasts market wise monthly sales, assess where major discrepancies occur, liaising with the HOD at all times.  Transfers the forecasts to the reorder chart / sales plan chart, ensuring the right product mix and pricing strategies to meet the sales targets while achieving maximum cash flow.
  • Establish the Monthly / Quarterly /Annual sales plan per market, channels & entities , coach team members to achieve set targets.
  • Liaises with the HOD / Marketing head to develop and implement promotion and merchandising in all distribution channels including Hypermarket & Supermarket chains, department stores, home specialists and chain stores.
  • Serve as single point of contact for the secondary market strategy & roadmap, interfacing with all customers &  support organizations related pricing, development, operations, and marketing.
  • Translate customer and market needs into executable and differentiated tactical plans, collaboratively write detailed product requirements documents, working closely with the NPD team to create products according to market & segment requirements. 
  • Ensures the appropriate merchandising of products, supported by trained merchandisers where they are required.
  • Analyze how well the promotion of products has been carried out, recommending changes to the Marketing Department.
  • Promotes and sells full ranges and concepts to the super market chains, discount stores, the independent retail outlets, Hotel Groups, Restaurants, Resorts, Institutions…
  • Set up and follow a performance indicator board (Margin, Turnover, Shortage, payments…)
  • Ensure the payment terms are adhered to and follows up with clients on outstanding payments
  • Ensures the display of required products in the stores, protecting and promoting the Brands image policy in the territory.
  • Reports on weekly basis on activity through a detailed framework to be defined with the HOD
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